Client: Daring Hare
Service: Art Direction / Brand Identity / Package Design
Cornwall based Daring Hare is a lifestyle brand that works insightfully to create organic products from the finest quality ingredients.
Daring Hare came about from a love of British country living. The feeling of going for a sunny, or even damp and misty, walk through the woods and the vivid assault upon all senses that ensues. The aim will always be a celebration of all things natural. The changing seasons, the changing landscape of natural produce and importantly, the taste of a crisp fine cyder, using only one hundred percent apples.
While the brand is fully confident in their products, they wanted to make a strong brand identity and packaging design aesthetics that consumers are drawn to, but still stand out on the shelf.
Keeping to the core of the brief I have developed a memorable brand identity system that the brand is all about: Artisanal, hand crafted, luxury, & eco friendly.